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7 Key Beauty Trends for 2025

Mintel's KinShen Chan unveils the future of beauty at the Innocos Longevity Summit.

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By: TOM BRANNA

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At the Innocos Longevity Summit in Singapore, KinShen Chan, senior beauty and personal care analyst at Mintel shared insights into the future of beauty and personal care in 2025. With deep expertise in the APAC beauty market and a strong R&D background at Procter & Gamble, Chan’s presentation offered actionable takeaways for brands navigating an increasingly competitive and consumer-driven landscape, noted Innocos Founder and CEO Iryna Kremin. Here are the 7 key trends shaping t...

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